Once you’ve written your e-book, you will spend nine times as much energy promoting it as you did writing it. Following are five areas you should cover in your sales letter to promote your e-book.

E-book Benefits: The first thing prospects want to know is WIIFM, egg, for more detail go to: www.killer-sales-letters.com. “What’s In It for me?” So, tell them what problems your e-book will solve for them.

Will your e-book make them more money – so they can spend more time with their family?

Whatever it is, make sure you tell them why your e-book is the key. I once read an article that said that you should list at least 100 benefits, answering every conceivable objection. By doing this, you wear the prospect down until they have no choice but to say “yes.”

E-Book Author: After you’ve told a prospect why your e-book is the answer to their problems, they’re going to want to know why they should buy it from you.

After all, if you’re selling an e-book on a certain topic, somebody else probably is too. So, tell them why they should not only buy your e-book, but why they should buy it from you.

Do you have many years of experience in what your e-book is about; is your educational background compatible with your e-book, for more detail go to: www.sales-letters-secret.com.do you have specific examples from years “in the field” that you can talk about?

It’s up to you to sell you because customers are not buying an e-book. They’re buying your expertise on the e-book’s subject matter. So, you have to sell them on the fact that you are, indeed, an expert.

E-book Ordering: Make it easy for customers to order your e-book by giving them as many options as possible. Remember, most customers are looking for a reason NOT to buy your e-book. Don’t drop the ball at this point.

Online merchants like Papal accept many different types of secure payment options, egg, credit cards, e-checks and bank transfers. Client’s not comfortable ordering e-books online? Offer to accept payment via mail, with the understanding that they will receive your e-book the day you receive payment in the mail.

The great thing about e-books is that they can be delivered electronically. So, after you receive their check or money order in the mail, you can take it to your local bank and cash it and send off the e-book – all in the same day.

E-book Bonuses: Every sales letter should have a P.S. Bundle your e-book offer with other beneficial products. This really works.

You know those late night commercials where you can order, for example, a gins knife and get everything but the kitchen sink with it – all for no additional money. For example, with the purchase of my freelance writing e-course, Launch a Profitable Freelance Writing Career in 30 Days or Less — Guaranteed!, I offer a free writing website.

Tactics like this are akin to the long web sales letter. You give a prospect so many reasons to order that they almost feel like they’d be silly NOT to order.

E-book Back-end Sales: E-books are a perfect medium for creating back-end sales. What are back-end sales? Have you ever been to a free seminar and at the back of the room a table is set up where you can order the presenter’s book, CD, t-shirt, etc. These are called back-end sales.

At the end of your e-book you can offer back-end sales, in addition to bonuses. Whatever it is, make it compatible with your e-book.

Egg, if you write an e-book about how to write and promote e-books, you might offer the following services to your e-book purchasers: create e-book covers, convert e-book files to .pdf, create e-book web sales letters, etc.

There are so many things that go into creating an effective e-book sales letter, but covering these five areas are vital. Good luck!

Restaurant revenue management is often made to appear more complex than it really needs to be even for the experienced revenue managers. Restaurant revenue management is something that all businesses need to be concerned with whether they are large or small. However, the smaller companies may have more difficulty with revenue management because they do not have the resources to hire one person to be in charge of this particular task.

In fact, many owners will have to tackle this task themselves or assign a member of their regular team to handle it that already has other duties to take care of such as the office manager or general manager. For this reason many smaller companies may not realize the benefits that understanding and using restaurant revenue management can provide for them.

Purpose of a Restaurant Manager

A restaurant revenue manager will find ways to use supply and demand as a way to increase their sales. A good way to explain how this works is by using hotels as an example. When a customer reserves a room in advance they will be able to receive some really good rates. As it gets closer to a specific date the rates will go up to full price. This is especially true during holidays and on weekends.

This is one of the reasons why weekly rates are cheaper than the weekend rates. There is a higher demand for hotel rooms on the weekend so the rates are priced higher. Providing lower prices for guest that reserve their rooms in advance or that stay during the week encourages more people to use the facility.

With restaurants the revenue manager will find ways to appeal to customers using the principle of supply and demand. For example, weekends are normally the busiest time for restaurants so offering more specials during the week will draw in more customers during the slow periods. The revenue manager will learn how to predict demands and know what the customers respond to the best.

Restaurant revenue management involves doing your research. It is important to know what your competitors have to offer so you can match or beat their rates. Learn the area in which you are located. This is very important because the location will be a factor in determining what rates can be charged.

The bottom line is, the more demand there is for a product the higher prices can be charged. The revenue manager will learn how supply and demand affects your restaurant and learn the best techniques to use this method to increase the revenue that a company produces.

Restaurant Revenue Management Benefits

Restaurant revenue management is not very difficult to understand or to put into action. Considering all the advantages it can provide, there is no reason why any restaurant would not use this system to increase their revenue no matter how small they are.

A revenue manager will help your company to bring in more business during the slow periods, which can greatly increase your overall profits. It will also allow you to take full advantage of the high demand periods.

It will help your company determine the rates used and make sure that you are using the proper rates for your area. This way you will not be overpricing your products but you will not be under-pricing them either. Once you know the going rates, it will be easier to design good value deals that will bring in the customers and increase your revenue.

Making restaurant revenue management a vital part of your company can greatly enhance your business. Keep in mind that even if you have a small company you can increase your revenue when you take advantage of supply and demand and learn how to use it to your advantage. All businesses can greatly benefit from having a revenue manager and once you incorporate it into your business, you will wonder why you waited so long.

How to Sell More in a Down Market
 The Leadership Secrets to Dynamite Sales Results
 by R.W. Goruk

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Following are a collection of excerpts from an eBook written by R.W. Goruk;
“How to Sell More in a Down Market – The Leadership Secrets to Dynamite Sales Results”

It takes a lot of effort to make money. Office management, sales plans, target chasing and so many such issues. It is true that wealth can be created by having a focused approach and by doing right business at the right time with right pace. But what about wealth management which is not everyone’s cup of tea, for sure. You need an expert’s advice and that advice you can get from the financial planners of a wealth management company.

Terminology / Acronyms ABC figures: This is the independently audited sales figure for all recognised publications in the UK. By using the ABC figure, you can quickly establish how much the advertising will cost per 1,000 readers.

Seeing in world is one of the unique benefits members of the U.S. Armed Forces enjoy. How many of their friends and neighbors back come can say they’ve been to countries like the Philippines, Japan, Bosnia or Afghanistan – not many!
And so when it comes time for military personnel to leave the service, it is not without some regret as they contemplate whether they’ll ever be able to live and work in a foreign country again.

One education path that may be able to provide career opportunities for living in an exotic location is hotel and restaurant management. And while there are obviously hotels and restaurants in ordinary places like your home town, there are certainly many more in states, cities and countries that are beautiful and attract tourists.

If the idea of working in the tourist centers of Florida or aboard a cruise ship appeals to you, perhaps taking a look at the career path of hotel and restaurant management might be right for you.

So what exactly is hotel and restaurant management anyway? This is an education program that trains you to be the person who manages a staff and provides services for the customers of restaurants, hotels and cruise ships, for example. Next time you walk through a hotel lobby, think about all the people and jobs that must be done correctly to make a hotel run correctly -it’s often the graduates of hotel and restaurant management programs who manage this process.
So what kind of jobs can I get with this training? People with training in hotel and restaurant management may be hired as a front office manager, lodging manager, convention services manager or general manager.

Graduates can work in all segments of the hospitality industry, including resorts, airlines and even cruise ships. Just think about it: when you take a cruise, dozens and dozens of people are responsible for feeding you, lodging you and making sure that you have the perfect vacation. Why not travel and get paid for it!

Service members should know that they can use their Military Tuition Assistance benefits to train for a hospitality career – they can even train 100% online with distance education. There are a number of hotel and restaurant management career training programs that offer online courses. And while some universities offer a degree program in this discipline, there are also vocational career training schools where you can finish the program and graduate with a certificate.

The program is a particularly great match for those service members whose MOS involves lodging, feeding and caring for the logistical needs of their fellow service members. Although the chow line is not the same as the buffet line at a Las Vegas hotel, service members can surely build on their military skills to map out a satisfying career in the hospitality industry.

There are a number of key skills which will help you to be a more effective and successful sales person or account manager. One key skill is to recognise that in the final analysis sales is a numbers game, regardless of the business for which you work or the types of customers and products for which you are responsible. This principle is usually true for assessing the performance of a sales person or sales team, which usually amounts to the simple question ‘did you hit your number?’ However, it is also just as true at the outset of the sales process – the planning phase.

The current housing market is definitely a buyer’s market, but that does not ensure that you will get the home you want — or any home, for that matter. To ensure that your homes for sale deal does not fall through at the last moment, do a little beforehand preparation.

Restaurant managers work in some of the most glamorous, exciting environments you can imagine. From luxury resorts in exotic locations to high-powered conference centers to the hottest restaurants, hotel and restaurant managers are working behind the scenes to ensure the excellence of their establishment. If you are looking for a challenging, rewarding career and enjoy working with people, hotel or restaurant management could be right for you. The more people travel, the greater the need for Hotel/Restaurant Managers. As operations become more complex, employers are putting more emphasis on specialized training. The Penn Foster Hotel/Restaurant Manager program can give you a real advantage over others. As a Hotel/Restaurant Managers you can work in restaurants, bed and breakfasts, or even manage franchises for major hotel chains. You might be assigned to organize a newly built or purchased facility, or to reorganize an existing one. Managers determine room rates, oversee restaurant operations, and supervise the staff.

If you are not aware of just who Sun Tzu was, then you may want to order The Art of War. It is an absolute must read for those in business.

More than 2,500 years ago, there was a period in China known as the Age of Warring States. This was an age of great conflict and uncertainty as seven warring states fought for survival & control of China.

For these states to win they sought out any means of gaining advantage over their opponents; those individuals with knowledge on strategy & leadership were extremely valuable and highly coveted.

During this period arose a general from the state of Ch’i known as Sun Tzu. His ability to win victories for his warlord gained him fame and power.

To hand down the wisdom he had gained from his years of battles Sun Tzu wrote a book, The Art of War, that became the classic work on strategy in China. His book, which details a complete philosophy on how to decisively defeat one’s opponent, has given guidance to military theorists and generals throughout the ages.

Military greats and business leaders alike have hailed The Art of War. Former U.S. Chairman of the Joint Chiefs of Staff Colin Powell said, I’ve read the Chinese classic The Art of War written by Sun Tzu. Sun Tzu has been studied for hundreds of years. He continues to give inspiration to soldiers and politicians. So every American soldier in the army knows of his works. We require our soldiers to read it.”

Today, Sun Tzu’s appeal has extended beyond the military realm into the world of business. IBM, XEROX, 3M, and many other corporate giants use the teachings of Sun Tzu in their training of executives because business by definition deals with competition.

So in looking at how Sun Tzu can be applied to short sales, let’s look at a few of his teachings and how they can be applied, and be applied successfully.

The Grand Duke said “one who is confused in purpose cannot respond to his enemy”.

This is the beginning of our journey in applying the teachings of Sun Tzu to our real estate business. Without purpose there can not be any victory. Without purpose there can be no success. Most importantly, being confused in purpose leaves you weak and unable to respond properly to the challenges of the real estate business.

For instance, if your goal is to successfully complete a short sale transaction, you have to define your purpose while simultaneously being able to respond to that of your enemy’s; in this case the foreclosing lender.

When we enter into a short sale transaction we define our purpose very clearly. Our objective is to obtain the highest possible discount on the payoff we are seeking and to sell the property by dual transaction immediately at closing to a buyer we have farmed. We also do not want to be involved in any transaction where we are not receiving at least 30% off of current market value and we expect a minimum of $20,000.00 profit per transaction.

This gives a very, clearly defined purpose and allows us to easily respond to our enemies, whether lender or real estate agent. Whatever response the lender gives us in reaction to our short sale proposal, we are not deterred in endeavoring to achieve OUR goal..OUR purpose.

Here are some other really valuable “Tzuisms” that we can apply to short sales.

“Knowledge that does not go beyond what the generals know is not good.”

This means that being successful is more than simply being on the same page. A short sale project is worthless if it’s not effectively communicated to everyone on our team (Seller, Buyer, hard money lender, agent, Title Company, attorney, office staff). As a project leader on a deal, or as an agent representing the project, one must make certain that all are informed, educated and prepared to orchestrate the transaction successfully.

How many real estate agents know how to manage a short sale correctly? Can you truly coordinate a short sale? Are you following the game plan as designed by the Buyer, or are you out there winging it, hoping it all works out? Calling a bank and asking if they accept short sales is transactional suicide. Sending every offer to the bank for approval is short sale suicide.

“If your troops do not equal his, temporarily avoid his initial onrush.”

Do not initially engage a competitor unless you are prepared. In regards to a short sale, don’t ever, ever speak to a bank regarding a short sale until you are prepared to do so. This means the only contact you are to have with a lender is to find out who the contact person is and what their contact information is. That’s it; you are not prepared at this point to negotiate. You are not educated, do not have all of the necessary information compiled, no package has been prepared and if you are just sending offers to the bank without preparing a full package to justify your requested discount then you will not likely succeed and be overrun by your opponent, the lender.

“If officers are unaccustomed to rigorous training they will be worried and hesitant in battle”

In his teachings, Sun Tzu often reiterates the importance of preparation. Proper training, proper education and battle tested experience are crucial. Of great significance is that Sun Tzu believed that training should be distinguished from education. While the latter employs a classroom setting, the former provides hands-on learning. In relation to short sales, you can see how to be a short sale expert; you need to have BOTH aspects. You need to have professional class room oriented educational instruction as well as successful hands-on experiential training. Absent both of these vital components you hardly are an expert. In addition, the value of real estate cross-training is integral to your short sale success.

You need to have knowledge of how things work in a short sale and how things impact a short sale. Issues like latent material defects, inspection problems, double closings, Hard Money lending, loss mitigation techniques, subject to transactions, obtaining deeds, foreclosure law, certain tax ramifications, and much more are parts of a short sale expert’s toolbox. What’s in yours?

“Therefore, when I have won a victory I do not repeat my tactics but respond to circumstances in an infinite variety of ways.”

Each deal is different. Sun Tzu recommends that you examine what you did right or wrong and changing your strategies accordingly. Peyton Manning is a MVP quarterback in the NFL, part of his pre-game preparation is watching every defensive play, from every single game, that his opponent has played that season. When we work our short sale deals we do the same. We review what our opponent is doing, and has done and what position they are currently in.

We look at what REO’s the bank has in inventory, we check their annual report and see what level of non-performing assets the bank has on their books, we sometimes buy a single share of stock so we can obtain various documents and the ability to attend shareholder meetings and conference calls, we see what the level of foreclosure activity they have in our immediate market; I could go on and on but suffice it to say, you need to know what changes you need to make in your presentation and approach and continually fine tune your game.

“The supreme importance in war is to attack the enemy’s strategy.”

The bank wants to make sure they get as much money back from the non-performing asset as they can. In mitigating their loss, their object and purpose is to minimize your profit. It is of the utmost importance that you attack their strategy as forcefully as possible. You have to be in a position of absolute dominance. You do not want to show up to a gun battle with a water pistol.

Our short sale package is over 150 pages once complete. Our template alone is 100 pages. We want our artillery to be armor piercing. We want to go for the jugular and not release until we win. It is of absolute importance to strike hard and attack the enemy’s strategy. If you are not prepared to use every weapon in your arsenal. If you are not educated and trained as to how to wage battle in a short sale setting, then you will succumb to the lender’s strategy.

By the way, you do know they have their own defined personal battle strategy? Don’t you? You do know they are practicing these exact precepts against you don’t you?

If not, you are underestimating your opponent and as Sun Tzu teaches, “He will win who, prepared himself, waits to take the enemy unprepared.”

The bank will own you if you do not know how to properly and expertly execute a short sale.

“To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.”

Your goal, like ours has been, is to reach the point in your short sale business that you no longer need to fight. Become a proven opponent. Get to a point of credibility that once the lender acknowledges your presence, you can go straight to negotiation. No need to neither battle and prove your might nor demean your opponent. A mutual respect has been achieved through previous battle. Our capacity to wage battle and the manner in which we are prepared to do so is known and precedes us. Now, with many lenders, we can break their resistance to our numbers simply by being excellent in what we do. They know what kind of package to expect, they know what lengths we are willing to go. They know we are educated, trained and skilled opponents. We are respected warriors.

We train and educate others to be good soldiers and we’ll teach you as well.