As a professional branding consultant working for a branding agency I am always amazed at the lack of knowledge of ad agencies or marketing companies when it comes to branding. (…)

Hiring a firm to help you with your branding is imperative to your company’s success. Choosing the right branding agency is equally important. (…)

The idea of a brand is deeply rooted in the psyche of managers as being associated with the delivery of tangible products to consumers but today we are increasingly delivering intangible services rather than goods so is branding still relevant. (…)

“Brand identity” is the combination of consistent visual elements that are used in your marketing materials. (…)

In today’s economy of intense competition, a company’s brand is of paramount importance. (…)

Like any popular brand, your customers are your lifeblood. You’ve built your brand’s image to embrace your customers and draw them in. (…)

Your company and your products are not equivalent. Rather, each of your products requires its own brand identity. Here are 5 tips for branding your product. (…)

The word brand originally meant anything hot or burning, and for hundreds of years was associated with the process of marking an animal with a unique symbol so that the owner could identify it at a later date. (…)

Building a brand is more than just fixing a catchy name on a product. Brand is all about relationships—it is how customers feel about your product. (…)

Did you know that you can have your own brand of handbags made in Italy by the same manufacturers of the biggest brands but at a fraction of the cost? (…)