Chinese Luxury Brands on the Move
China’s growing affluent consumer segment has been attracting worldwide luxury brands for a long time. (…)
Archive for the "Branding" Category
The Poetic Dimension of Chinese Brand Names
A great brand name is one of the most important assets of a company1. (…)
Brand Building Strategies
PRODUCT BRANDING
This is of the type one-brand one product. (…)
Customer Based Brand Equity â A Pragmatic Approach
Customer Based Brand Equity â A Pragmatic Approach
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Dr.K.Krishnakumar, Lecturer in Commerce, Periyar University, Salem â 636 011
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Introduction
In the new era of a globalized market place, brands are key drivers of economic values of a corporation. (…)
Co-branding, a 1+1>2 formula
Adidas + Yohji Yamamoto, Intel Inside + Compaq Personal Computer, D&G + Motorola, British Airways and Citibank, Adidas + McCartney, Mercedes and Swatch, Bacardi and Coca Cola, Danone and Quick, GOME and Motorola, Industrial and Commercial Bank of China and American Express…these are only few among the most famous examples of co-branding we have seen emerging in the latest years. (…)
Co-branding, a 1+1>2 formula
Adidas + Yohji Yamamoto, Intel Inside + Compaq Personal Computer, D&G + Motorola, British Airways and Citibank, Adidas + McCartney, Mercedes and Swatch, Bacardi and Coca Cola, Danone and Quick, GOME and Motorola, Industrial and Commercial Bank of China and American Express…these are only few among the most famous examples of co-branding we have seen emerging in the latest years. (…)
