In Part One, we discussed using in-depth member survey work to boost the visibility, awareness and effectiveness of your organization’s brand, and how it can directly impact your ability to recruit and retain members. (…)

Corporate Branding

Today, many markets are overpopulated with both large and small companies and overexposed with marketing messages. (…)

What is branding? (…)

The visibility, awareness and effectiveness of your organization’s brand directly impact your ability to recruit and retain members. (…)

The term “Branding” has been in use in American marketing vernacular since the 1800s, first being used for cattle in the west to identify members of the herd belonging to a single owner, but branching out to consumer goods shortly thereafter, one of the first of which was used to identify beer served at certain pubs, with a small symbol on the door that was also used on the beer’s label. (…)

According to Millward Brown Optimor, following are the top 10 brands for the year 2007:

1. Google — $66.4 billion. Google has proved to be the most efficient brand of all time. (…)

Quickly find corporate branding companies to help with corporate branding, business naming, and company image. (…)

 

Imagine you’re walking along one day in a park. You look down and see an envelope, which you pick up. (…)

The most important part of your business image is your “brand”. Your brand is basically the most recognizable part of your business advertisement. (…)

To a small business name recognition can mean everything. Often small businesses are built by word of mouth and some business cards but so much more can be done to help your business grow. (…)