How much should I spend on marketing?


This is a common question that marketing consultants gets asked on a regular basis. (…)

If you use direct mail it’s in your best interest to get as much of it opened and read as possible. (…)

The Foreign Exchange Market, which is perhaps better known as the Forex, is a global market established for the purchase and sale of currencies. (…)

It’s tough for any business to do without direct mailing these days. You might mail prospective customers using the Internet or maybe you prefer to rely on the postal system. (…)

 

The return on investment for the engagement of MJH Group for Small business marketing is based on the following;

Business Growth


• Increased sales and profit from effective strategy and campaign outcomes



Marketing Strategy

• The insight and direction provided by our strategic recommendations

• Provision of a documented strategic marketing plan which acts as the blue print for the successful marketing of your business

• Allowing you to proceed with confidence

• A planned and structured approach to marketing success



Campaign Outcomes

• Effective communication of your brand and offer

• Generate awareness in the market to achieve

• New customer acquisition

• A greater share of wallet from existing customers

• Increased sales and business growth



Commercialisation

• Assess the viability of new products or services

• Develop and implement strategies for the introduction or relaunch of products and services to provide commercial success

Direct Bottom Line Savings

• Direct Bottom Line Savings due to effective marketing management

• Measuring the ROI of promotions and campaigns to determine effectiveness

• Customer focus reducing the risk of ineffective promotion or campaigns

• Redirection of marketing investment into areas with the greatest return



Effective Brand Management

• Long term business growth through the ongoing and positive development of your brand in the marketplace



Effective Positioning

• Identifying the positioning strategy and building a strong market position to insulate against competition and the threat of new entrants

• Maintaining the desired position of your business in the market place



Communication

• Effective communication via regular meetings and easy to follow project plans to ensure you are kept informed and up to date on the progress of activities throughout the life of the program



Peace of Mind

• Experienced marketing professionals providing peace of mind that the marketing program is taken care of: you have one less thing to worry about

• MJH Group is transparent in our selection of clients to ensure no conflict of interest during engagements

• A marketing resource dedicated to the growth and development of your business. (…)

In times of a worldwide recession, many companies are looking at their budgets and marketing is one of those areas that can sometimes be affected. (…)

Many small businesses are stuck with the problem of needing to advertise in order to bring in more clients, but not being able to afford to do so until they’ve actually acquired these new clients. (…)

Do you run a flyer distribution company? Great. So you know a thing or two about direct marketing. But how do you deliver your product actually? Do you just slide it under people’s doors? (…)

You have surely seen at least one of the thousands of infomercials promoting a new product of some sort. (…)

You have surely seen at least one of the thousands of infomercials promoting a new product of some sort. (…)