<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Small Business Articles Directory &#187; Direct Marketing</title>
	<atom:link href="http://www.small-business-articles.com/category/marketing-and-sales/direct-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.small-business-articles.com</link>
	<description>Small business articles, resources and ideas</description>
	<lastBuildDate>Wed, 18 Nov 2009 17:41:21 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Mjh Group: Marketing Strategy &amp; Marketing Management</title>
		<link>http://www.small-business-articles.com/mjh-group-marketing-strategy-marketing-management-2/</link>
		<comments>http://www.small-business-articles.com/mjh-group-marketing-strategy-marketing-management-2/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 13:29:59 +0000</pubDate>
		<dc:creator>SBA Directory Editor</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Customer Intelligence]]></category>
		<category><![CDATA[Customer Research]]></category>
		<category><![CDATA[Marketing Ag]]></category>
		<category><![CDATA[Marketing Answers]]></category>
		<category><![CDATA[Marketing Campaign]]></category>
		<category><![CDATA[Marketing Company]]></category>
		<category><![CDATA[Marketing Consultant Melbourne]]></category>
		<category><![CDATA[Marketing Management]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Strategic Marketing]]></category>

		<guid isPermaLink="false">http://www.small-business-articles.com/mjh-group-marketing-strategy-marketing-management-2/</guid>
		<description><![CDATA[ 
&#13;
How much should I spend on marketing?
&#13;
&#13;
This is a common question that marketing consultants gets asked on a regular basis. (...)]]></description>
		<wfw:commentRss>http://www.small-business-articles.com/mjh-group-marketing-strategy-marketing-management-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Direct Marketing &#8211; How to Get your Envelope Opened</title>
		<link>http://www.small-business-articles.com/direct-marketing-how-to-get-your-envelope-opened/</link>
		<comments>http://www.small-business-articles.com/direct-marketing-how-to-get-your-envelope-opened/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 01:21:54 +0000</pubDate>
		<dc:creator>SBA Directory Editor</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Direct]]></category>
		<category><![CDATA[Increase]]></category>
		<category><![CDATA[Mail]]></category>
		<category><![CDATA[Mailshot]]></category>
		<category><![CDATA[Response]]></category>

		<guid isPermaLink="false">http://www.small-business-articles.com/direct-marketing-how-to-get-your-envelope-opened/</guid>
		<description><![CDATA[If you use direct mail it&#8217;s in your best interest to get as much of it opened and read as possible. (...)]]></description>
		<wfw:commentRss>http://www.small-business-articles.com/direct-marketing-how-to-get-your-envelope-opened/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Introduction to the Forex Market</title>
		<link>http://www.small-business-articles.com/an-introduction-to-the-forex-market/</link>
		<comments>http://www.small-business-articles.com/an-introduction-to-the-forex-market/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 07:12:33 +0000</pubDate>
		<dc:creator>SBA Directory Editor</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Curreny Trading]]></category>
		<category><![CDATA[Foreign Exhange Market]]></category>
		<category><![CDATA[Forex Market]]></category>
		<category><![CDATA[Forex Trading]]></category>
		<category><![CDATA[Make Money In Forex]]></category>
		<category><![CDATA[Trading The Foriegn Exchange]]></category>

		<guid isPermaLink="false">http://www.small-business-articles.com/an-introduction-to-the-forex-market/</guid>
		<description><![CDATA[The Foreign Exchange Market, which is perhaps better known as the Forex, is a global market established for the purchase and sale of currencies. (...)]]></description>
		<wfw:commentRss>http://www.small-business-articles.com/an-introduction-to-the-forex-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You Know How To Make Direct Marketing Work For You?</title>
		<link>http://www.small-business-articles.com/do-you-know-how-to-make-direct-marketing-work-for-you/</link>
		<comments>http://www.small-business-articles.com/do-you-know-how-to-make-direct-marketing-work-for-you/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 19:14:53 +0000</pubDate>
		<dc:creator>SBA Directory Editor</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Mailings]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.small-business-articles.com/do-you-know-how-to-make-direct-marketing-work-for-you/</guid>
		<description><![CDATA[It&#8217;s tough for any business to do without direct mailing these days. You might mail prospective customers using the Internet or maybe you prefer to rely on the postal system. (...)]]></description>
		<wfw:commentRss>http://www.small-business-articles.com/do-you-know-how-to-make-direct-marketing-work-for-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Marketing: &#8211; Enjoy Clear Direction &amp; Peace of Mind</title>
		<link>http://www.small-business-articles.com/small-business-marketing-enjoy-clear-direction-peace-of-mind-2/</link>
		<comments>http://www.small-business-articles.com/small-business-marketing-enjoy-clear-direction-peace-of-mind-2/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 07:13:16 +0000</pubDate>
		<dc:creator>SBA Directory Editor</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Customer Intelligence]]></category>
		<category><![CDATA[Customer Research]]></category>
		<category><![CDATA[Marketing Answers]]></category>
		<category><![CDATA[Marketing Campaign]]></category>
		<category><![CDATA[Marketing Company]]></category>
		<category><![CDATA[Marketing Consultant Melbourne]]></category>
		<category><![CDATA[Marketing Management]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Strategic Marketing]]></category>

		<guid isPermaLink="false">http://www.small-business-articles.com/small-business-marketing-enjoy-clear-direction-peace-of-mind-2/</guid>
		<description><![CDATA[ 
&#13;
The return on investment for the engagement of MJH Group for Small business marketing is based on the following;
&#13;
Business Growth
&#13;
&#13;
• Increased sales and profit from effective strategy and campaign outcomes
&#13;
&#13;
&#13;
 Marketing Strategy
&#13;
• The insight and direction provided by our strategic recommendations
&#13;
• Provision of a documented strategic marketing plan which acts as the blue print for the successful marketing of your business
&#13;
• Allowing you to proceed with confidence
&#13;
• A planned and structured approach to marketing success
&#13;
&#13;
&#13;
 Campaign Outcomes
&#13;
• Effective communication of your brand and offer
&#13;
• Generate awareness in the market to achieve
&#13;
• New customer acquisition
&#13;
• A greater share of wallet from existing customers
&#13;
• Increased sales and business growth
&#13;
&#13;
&#13;
 Commercialisation
&#13;
• Assess the viability of new products or services
&#13;
• Develop and implement strategies for the introduction or relaunch of products and services to provide commercial success
&#13;
&#13;
 
&#13;
 Direct Bottom Line Savings 
&#13;
• Direct Bottom Line Savings due to effective marketing management
&#13;
• Measuring the ROI of promotions and campaigns to determine effectiveness
&#13;
• Customer focus reducing the risk of ineffective promotion or campaigns
&#13;
• Redirection of marketing investment into areas with the greatest return
&#13;
&#13;
&#13;
 Effective Brand Management
&#13;
• Long term business growth through the ongoing and positive development of your brand in the marketplace 
&#13;
&#13;
&#13;
 Effective Positioning
&#13;
• Identifying the positioning strategy and building a strong market position to insulate against competition and the threat of new entrants
&#13;
• Maintaining the desired position of your business in the market place
&#13;
&#13;
&#13;
 Communication
&#13;
• Effective communication via regular meetings and easy to follow project plans to ensure you are kept informed and up to date on the progress of activities throughout the life of the program
&#13;
&#13;
&#13;
 Peace of Mind
&#13;
• Experienced marketing professionals providing peace of mind that the marketing program is taken care of: you have one less thing to worry about
&#13;
• MJH Group is transparent in our selection of clients to ensure no conflict of interest during engagements
&#13;
• A marketing resource dedicated to the growth and development of your business. (...)]]></description>
		<wfw:commentRss>http://www.small-business-articles.com/small-business-marketing-enjoy-clear-direction-peace-of-mind-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Direct Marketing in time of a Recession: 5 Benefits of marketing though exhibitions</title>
		<link>http://www.small-business-articles.com/direct-marketing-in-time-of-a-recession-5-benefits-of-marketing-though-exhibitions/</link>
		<comments>http://www.small-business-articles.com/direct-marketing-in-time-of-a-recession-5-benefits-of-marketing-though-exhibitions/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 01:14:26 +0000</pubDate>
		<dc:creator>SBA Directory Editor</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Exhibitions Marketing]]></category>
		<category><![CDATA[Marketing In A Recession]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[Recession Tips]]></category>

		<guid isPermaLink="false">http://www.small-business-articles.com/direct-marketing-in-time-of-a-recession-5-benefits-of-marketing-though-exhibitions/</guid>
		<description><![CDATA[In times of a worldwide recession, many companies are looking at their budgets and marketing is one of those areas that can sometimes be affected. (...)]]></description>
		<wfw:commentRss>http://www.small-business-articles.com/direct-marketing-in-time-of-a-recession-5-benefits-of-marketing-though-exhibitions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Direct Mail Work for your Business</title>
		<link>http://www.small-business-articles.com/making-direct-mail-work-for-your-business/</link>
		<comments>http://www.small-business-articles.com/making-direct-mail-work-for-your-business/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 19:13:01 +0000</pubDate>
		<dc:creator>SBA Directory Editor</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>

		<guid isPermaLink="false">http://www.small-business-articles.com/making-direct-mail-work-for-your-business/</guid>
		<description><![CDATA[Many small businesses are stuck with the problem of needing to advertise in order to bring in more clients, but not being able to afford to do so until they&#8217;ve actually acquired these new clients. (...)]]></description>
		<wfw:commentRss>http://www.small-business-articles.com/making-direct-mail-work-for-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to take your Direct Marketing to the next level?</title>
		<link>http://www.small-business-articles.com/how-to-take-your-direct-marketing-to-the-next-level/</link>
		<comments>http://www.small-business-articles.com/how-to-take-your-direct-marketing-to-the-next-level/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 07:39:49 +0000</pubDate>
		<dc:creator>SBA Directory Editor</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[custom bags]]></category>
		<category><![CDATA[excellent poly]]></category>
		<category><![CDATA[plastic door knob bags]]></category>
		<category><![CDATA[promotional bags]]></category>
		<category><![CDATA[retail bags]]></category>

		<guid isPermaLink="false">http://www.small-business-articles.com/how-to-take-your-direct-marketing-to-the-next-level/</guid>
		<description><![CDATA[Do you run a flyer distribution company? Great. So you know a thing or two about direct marketing. But how do you deliver your product actually? Do you just slide it under people’s doors? (...)]]></description>
		<wfw:commentRss>http://www.small-business-articles.com/how-to-take-your-direct-marketing-to-the-next-level/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Direct Marketing Television Campaign</title>
		<link>http://www.small-business-articles.com/direct-marketing-television-campaign/</link>
		<comments>http://www.small-business-articles.com/direct-marketing-television-campaign/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 01:23:24 +0000</pubDate>
		<dc:creator>SBA Directory Editor</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[3rd Party Upsells]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Make Money]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Profits]]></category>
		<category><![CDATA[Roi]]></category>
		<category><![CDATA[Upsell]]></category>
		<category><![CDATA[Upsells]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.small-business-articles.com/direct-marketing-television-campaign/</guid>
		<description><![CDATA[You have surely seen at least one of the thousands of infomercials promoting a new product of some sort. (...)]]></description>
		<wfw:commentRss>http://www.small-business-articles.com/direct-marketing-television-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Direct Marketing Television Campaign</title>
		<link>http://www.small-business-articles.com/direct-marketing-television-campaign-2/</link>
		<comments>http://www.small-business-articles.com/direct-marketing-television-campaign-2/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 01:23:24 +0000</pubDate>
		<dc:creator>SBA Directory Editor</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Make Money]]></category>
		<category><![CDATA[Profits]]></category>
		<category><![CDATA[Roi]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.small-business-articles.com/direct-marketing-television-campaign-2/</guid>
		<description><![CDATA[You have surely seen at least one of the thousands of infomercials promoting a new product of some sort. (...)]]></description>
		<wfw:commentRss>http://www.small-business-articles.com/direct-marketing-television-campaign-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
