Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. (…)

I’ve been doing some prospecting lately and found that every CEO and Sale Manager I speak with has issues with their sales, but few want to do anything significantly different about their sales issues.  Sure they want everybody to do more, better and faster.  However this is the classic definition of insanity – doing the same thing and expecting different results. 
Managers don’t want to change.  They live in the hope it will get better, or they make excuses, or they use the work harder tactic.  Whipping your horse that feels he’s going all out doesn’t work, and feeding him high energy motivation doesn’t last.  It’s better to teach the horse a different gait (if he’s capable) and then maybe he can go faster, do better, and accomplish more. 
Here is the key to your success.  Your sales will grow only as fast as you grow.  In other words;
1. (…)

Survival Tips for the New Sales Manager
When I was a young, sales manager it was not really that hard to be good—even great. (…)

Once you’ve written your e-book, you will spend nine times as much energy promoting it as you did writing it. (…)

How to Sell More in a Down Market The Leadership Secrets to Dynamite Sales Results by R.W. (…)

Terminology / Acronyms ABC figures: This is the independently audited sales figure for all recognised publications in the UK. (…)

There are a number of key skills which will help you to be a more effective and successful sales person or account manager. (…)

The current housing market is definitely a buyer’s market, but that does not ensure that you will get the home you want — or any home, for that matter. (…)

If you are not aware of just who Sun Tzu was, then you may want to order The Art of War. It is an absolute must read for those in business. (…)

Regardless of what product or service you’re selling, you should be able to relate to her dilemma. (…)