Revenue from Paid Search Engine Traffic Sinking Fast
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Loading ...Is this a surprise to anyone? The point about the amount of money big companies are spending on search market advertising. There comes a certain that you have to think why spend even a dollar on paid search traffic? For example if you want to find something at a big brand store like Walmart are you going to go to a search engine to look for those names? Not at all you are going to type in kohls.com just like everyone else.
These are big name companies that have gone beyond the flood zone of flooding the internet marketing scene with their popularity of brand names and website addresses. Especially in a recession as bad as the one we are in right now I would be very surprise if any of the big nationally know companies are spending any marketing budgets on paid search engine marketing. Which to me leads to the more obvious point as to why the amount of money spent on search engine marketing is down as much as it is. Large companies and gotten smarter and realized that they can allocate their marketing budgets on things that are more cost effective.
So why did I point this out? Those stories that I was skimming through came across as another one of those negative doom and gloom blurbs that the recession is killing businesses. Enough already for goodness sakes we get it, the recession is hurting all of us we know! To me I just thought that the more obvious reason as to why paid search traffic revenue is so down is probably because some of the standard big spenders in the past have wizened up and figured out that they get the same results for the most part with out having to fund their search engine traffic because they have gone beyond that tipping point like I said and their brand names and websites are known on a national level. Why spend good money on something that everyone know by now like your website. The larger companies should not be wasting cash on stuff like that and that after all is good business sense.
