Why Social Media Marketing?
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Loading ...Successful social media brings in lots of traffic. It act as a toolbox which contain communication, association and multimedia tools for sharing your content.
Question of use or not to use social media always occur in Business owners mind. Social media has both pros & cons in some way. So to clarify this question lets take a look at the following:
Security company FaceTime Communications has released results from a survey in which it asked over 500 IT managers and employees about their Internet and social media habits at work. The survey revealed that:
- 79% of workers use Facebook, LinkedIn or YouTube at work for business reasons, and of those business reasons, 54% cited professional networking, 52% said research, and 52% said learning about colleagues were what they used them for.
– 82% say they use social media sites for personal reasons
- 51% of workers use social networks at least once a day
- 62% said LinkedIn was their preferred network for business purposes while 55% said they prefer YouTube for personal reasons.
Based on this survey alone, there isn’t a whole lot of difference between the amount of people using social media for business reasons and those for personal ones. There is no clear cut answer to the question, “Is social media good for my business?” There are obviously pros and cons.
Pros
Networking:
From networking point of view social media is the best way to network with others. These are totally free. You do not need to pay any kind of payment for social media. If you are just launching your product in the market or trying to make famous your business, social media is a good way.
Brand:
Branding is also a good pro of social media. You can expose your brand by making your network with Facebook, Twitter, MySpace, YouTube, etc. and keep your already famous brand fresh.
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